bob somerby talks about journalism

Bob Somerby talks about journalism, comedy and The Daily Howler

Bob Somerby is a stand up comedian and publisher of The Daily Howler

media criticism website. While Somerby follows press error wherever he

sees it, his deconstruction of the coverage of the impeachment and the

2000 Presidential election was a forerunner and inspiration for

American liberal blogosphere.

Somerby is important to PR, because he teaches us that blogosphere can

be our a friend as easily as a threat. It was reading The Daily Howler

that made me realize that clients on the receiving end of a hatchet

job could get a hearing in blogosphere.

I asked Somerby how he came to work for The Baltimore Sun, and he

responded that, in fact, he had never been a reporter; he wrote

occasional op-ed pieces on education. He was working as a

schoolteacher in Baltimore's inner city schools and did not think

anyone was discussing such systems in a realistic way. He told me that

he was inspired by Jonathan Kozol. Somerby had intended to drop

bombshells but found he was temperamentally unsuited to the task.

Burned out as a teacher, he turned to stand-up comedy.

He opened the Charm City Comedy Club with a friend during the

eighties, when comedy was hot. Initially, the club did very well, but

when the owner of the building where the club was located went

bankrupt, a series of disruptions occurred that made it impossible to

keep the club open. The club had handled its own PR, calling the local

newspapers and telling them, "Paul Reiser is in town; would you like

to interview him?" They were reasonably successful in generating

publicity. Incredibly, newspapers turned down an opportunity to

interview Rosanne Barr just before she was famous (but when it was

clear she was going to be big).

After the club closed down, Somerby went out on his own as a comic and

hired a publicist. While he did get some publicity, it was too early

in his career for such a step. (Note to fellow flacks; we need to

target our marketing to those ready for our services.)

I asked Somerby what it was like performing during the sniper

incident. He said it was an odd situation. Somerby found himself

experimenting with jokes, worrying "will the audience buy it?"

Much of Somerby's comedy involves a send up of marketing, and I asked

him how he had selected his material. He responded by saying that he

didn't exactly select it, it had grown out of a one-man show that was

autobiographical, much of which concerned the role of consumerism in

our society.

Somerby observed, that unlike politics, subjects like Kellogg's and

Nike are instantly accessible to audiences. (Somerby has a long riff

on two scoops of raisins that is indescribably hilarious.)

One of the funniest moments of Somerby's routine is when he quotes

Kierkegaard at length. I asked him how he figured out that comedy club

audiences would respond to Kierkegaard humor. He said that he had

experimented a few times with college audiences, and they had liked

it.

I asked Somerby to elaborate on his criticism of Colbert's work for

the White House Correspondents' dinner. He said that the discussion

about the performance was interesting. Somerby had watched the event

live on C-SPAN and didn't think Colbert was funny. He admitted it is a

tough event to work because the most famous person in the world is the

guest of honor, and somehow you have to poke fun at him without being

rude. Somerby thought Colbert had crossed the line; Comics are hired

to make their audiences laugh. Somerby said he simply wouldn't accept

a gig with a group he did not respect.

Somerby has some basis for comparison; he did an event in 1995 where

he followed Clinton on stage. That can't be easy.

Comedy can be very powerful, but, as Somerby pointed out, you have to

make an audience laugh before you can persuade them of anything. When

Reagan was at the height of his popularity, Robin Williams had a

routine whose essential proposition was that Reagan was a puppet of

the right-wing. Williams is so funny that somehow the routine was

successful in spite of Reagan's immense popularity.

Somerby thinks that when scientists succeed in mapping the brain, they

will discover that jokes bypass the denial centers in the brain. If

you're funny enough you can challenge your audience's most fundamental

assumptions.

Somerby could not specifically remember why he started The Howler. He

said he thought it was the ridiculous debate over Medicare and how

every story was twisted into a referendum on Clinton's character. He

"couldn't take it anymore," so he began to type out deconstructions of

journalism. Somerby did not own a computer, so he typed his work up

and gave it to his webmaster to put online. He did not have email for

the first year. At first, he drove around to libraries to look at

microfilm; but later, the Hotline gave him access to Lexus/Nexus. He

said it is incredibly useful and that he would nationalize it if he

could.

Somerby said that the press got "completely crazy," reaching fever

pitch during the 2000 election. He can't understand why Democrats do

not talk about press bias and described the Democratic National

Committee as a dumping ground for party hacks, like Bush's FEMA. He

saw the DNC arranging for Jim Nicholson, of all people, to have

interviews with talk radio personalities covering the 2000 Democratic

National Convention. Somerby has lost contact with operations at the

DNC and has no opinion as to whether Howard Dean has made any

difference.

He first learned that he was having an impact when a friend of his

told him of being at a meeting and hearing Sydney Blumenthal say,

"I've found the most amazing website!" At one point, he got a call

from Hillary Clinton's office desperate for a place they could correct

wrong information. He also received an email from Michael Moore,

asking if he could get updates automatically emailed to him.

I asked him if The Daily Howler had built his audience for his

stand-up act. He said no; he even fears it may have lost him gigs. He

is sure people have done Google searches on his name and gotten The

Daily Howler, and not hired him because they were worried he would

rant about The Washington Post. Having seen his act, I can assure

readers that his routine is completely unrelated to The Howler.

I asked Somerby if there were any journalists he admired, and he

simply replied Krugman. I was stunned there were not a few more, and

he said he did not include Gene Lyons and Joe Conason, because he

assumed I was only asking about the most famous journalists. Somerby

also admires the work of David Maraniss, Michael Weisskopf, and Eric

Boehlart.

At one time, he was rumored to be working on a book. He said he was

thinking of writing one answering the question, "How did the worst

President in history get elected?" Somerby criticizes both the

Democrats and, surprisingly, the liberal web for not calling the press

on their scripts.

Somerby has mixed feelings about liberal blogosphere; he said a friend

of his had characterized it as Nader squared, because of its hostility

to several of the best known Democratic Presidential hopefuls.

Somerby has no site statistics, because he is afraid to know how few

readers he has. I suspect he would be pleasantly surprised. While he

knows what Technorati is, he has never checked his links. Neither has

he considered adding comments, especially after the brouhaha at The

Washington Post. He said comments were "one more thing to spend time

on." Somerby confesses to not regularly checking his email when he has

written something sure to displease his liberal audience.

Every morning, Somerby has breakfast at the local bagel joint and

reads The New York Times and The Washington Post. Previously, he also

read The Wall Street Journal, USA Today, and The Washington Times. He

does not read magazines but does watch cable news, including Hardball,

O'Reilly, Special Report and more recently the Abrams Report. He does

not watch The NewsHour, as he does not think it drives the political

dialog in the United States. Blogs he reads include Talking Points

Memo, The Washington Monthly, Firedoglake, Hullabaloo, Tapped, TNR

Plank, and Media Matters for America. He also scans Huffington Post.

I asked how he came to coin the phrase Celebrity Press Corps. He said

that he wanted a lightly comical phrase to describe the tendency of

people to become lazy and fatuous under the influence of money and

fame. He characterized nationally known journalists as "flouncing

around around like celebrities."

Inspired by Kozol, Somerby had always want to report on inner city

schools. He feels their stories are not being properly covered. Too

many of those who write about education have no classroom experience.

Recently, he has started to write about education, drawing on his

experience as a teacher in the Baltimore public school system. He said

that there are no materials available to help children who are behind

their grade level; that what is needed is reading materials, not