well to me i think yes its comedy but i

Well yes it's a comedy but it's also a way I can express my broad ideas

about my life and my take on media and tech and whatever I'm thinking ...

This just in. Scoble, who has been job-hunting lately, has landed his

new gig, and it's a doozy. He's crossing the writers guild picket line

and will be taking over the writing team for NBC's hit show, Thirty

Rock. Word is that Robert is taking the show in a whole new direction

and turning it into a vehicle for expressing his own ideas about art

and media and philosophy and history and food and cars and technology

and smart phones and just anything that pops into his head at any

given minute. Totally radical free-form network TV.

First of all, the show is going to be renamed Third Street, and it's

going to be set in San Francisco, in one of those ratty warehouse

buildings way down near the docks in the SOMA area. Instead of

portraying the team who do a big hit show on network TV in New York,

the show will portray a band of plucky podcasters and bloggers who get

into zany adventures. Instead of Tina Fey, the main character will be

Roberta, the brilliant tech visionary head blogger who opens and

closes each show with a rambling but super insightful fifteen-minute

monologue. Roberta has this

adversarial-but-they're-actually-kind-of-hot-for-each-other

relationship with Jacques Doherty, the angel investor who's funding

the operation and who's always pissed because they're burning through

his cash and there aren't any revenues coming in but in the end

something always happens and he shakes his head and gives his little

Reuben Kincaid laugh at those plucky kids -- ha! -- and writes another

check.

Everyone's constantly on Twitter and Facebook and sending IMs and

making videos of themselves talking while driving and having meetings

and figuring out who's hot and who's not and who's raising money and

who's flaming out and what's Google going to do next and has anyone

know if MySpace is going to get on OpenSocial and some guy from Yelp

just went to Digg or is it MetaCafe and I just heard Owen wrote

something about Brian Lam and supposedly they're totally not talking

now and Megan threw water at Ryan Block because Veronica didn't like

something Valleywag wrote about her and did you see what Kara wrote

about Arrington and then Arrington wrote something back and then Om

weighed in and he said blah blah mwah mwah twitter twitter twitter ...

Must-see TV. Honestly.

UPDATE: Dwight Silverman of the Houston Chronicle writes in to inform

us that this photo was taken by him and he'd like credit for it.

Deepest apologies for the mistake. This photo was taken by Dwight

journalist and all-around great guy. To see the original, go here.